Molly Goddard, fall 2015 – text by Silvia Bombardini

Dear Shaded Viewers and Diane, 

 

What better way to salute the season, and wrap up one’s own debut on the London Fashion Week schedule? Molly Goddard is the sassiest rookie we’ve had in a while, and that's not for lack of competition. Having charmed her way up there with a birthday party in September whose guests were dressed with the promising prelude to this very collection, Molly is swiftly growing into one of those designers we recognise for doing their one thing, but doing it almost irrationally well. Yes, you say, but we have no real use for ruffled, voluminous party dresses in powdery shades of tulle. Do we not though, really? As her peppy displays have already proved, Molly's smocks could be unusually versatile: styled as they had been with either Led Zeppelin t-shirts and denim or boiled wool cardigans and jumpers made out of vintage lured ribbons – and as a general rule, are not to be treated delicately. True, they might not be your all-purpose, everyday sweatpants, but let us not forget that whereas the utilitarian propensity of recent runaways has come to soothe our guilty shoppers’ souls, one peculiar quality of fashion most often envied by other industries is its ability to provide us with those good we really couldn't fathom otherwise any sensible use for. Just think of bowties: Molly's flocks might soon become the occasion-wear classics of seasons to come.

Later,
Silvia

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