Dear Diane and Shaded Viewers,
Wan Hung Cheung is a London based fashion label focusing on contemporary mens haute couture. Founded by the designer after graduating from Central Saint Martins College in 2014, it combines chinese sensibility with european appreciation of craftsmanship.
I was so touched when I first saw his brand fashion film “Folktron” directed by the very talented film maker Au Matt, this short film leads me to a fantasy where I see the external and inner human world, from a pure dreamy land to the dark place, desire, ambition, and the evil inside of us.
It is really heartening to see the inspiring teamwork by a group of young dreamers.
By using the classic technique embroidery, Wan tries to create a new way to make clothes fun, with a various of handmade details in his collection, he wants people have faith in themselves wearing his design but not just treat it as a beautiful garment.
The three key words of Wan’s designs are Bold, Playful, and Unique, isn’t it also a very cool life attitude?
More info: http://www.wanhungcheung.com
The film Folktron: http://showstudio.com/
Photos by Au Matt
Have a lovely day!