Cutesy Cool at Kimēkim AW24

Overheard while waiting for Kimhēkim, a TikTok fashion influencer who I will leave unnamed proclaims-  “When I die, I want my headstone to say
Patron of the Arts.”

Kimhēkim on the other hand, is the patron Saint of boot-stomping cute. Their silhouettes mix school-girl and street-chic in a way that is so distinctly South Korean. Kimēkim brings a campy irreverence to this with pops of exaggerated fur and hair in unexpected places. Anything that can be turned into a bow, is. Anywhere pearls can be added, they are. A strapless mini dress is reinterpreted in shaggy blonde fur. Leather boots drag long braids behind them. Furry glasses! Pearls dangle from sleek black shades. It’s accessible, if not commercial; they know their audience and their audience knows them. Hello Kitty would be proud.

Some standout pieces that steer in a more deconstructed and avant-garde direction include a trench coat transformed into a long skirt, and a corset top made of jeans placed over the bust, laced up in the back, legs flowing at the model’s sides. 

Main takeaway- When in doubt, put a bow on it.

Merci Kimēkim <3

Rianna Murray

American in Paris. Interested in Art and Fashion.