Dear Shaded Viewers,

The surprisingly polar temperatures combined with the sparkling outlines of the Christmas lights from Amsterdam’s shopping arteries have set the perfect scene for the arrival of “The Good Holy Man” (Sinterklaas). With him officially arriving tomorrow, one can’t help but start dreaming about what this day will bring! But despite the magical qualities of his yearly pilgrimage, we can leave it to SHOEBALOO to guarantee something special this year!

The internationally renowned retailer maintains its reputation for catering to the progressive consumer with its recently introduced S/S15 highlights. The next summer collections have been stocked on the store’s high-tech shelves for the last month and offer a welcome respite from the usual annual struggle to choose that perfect winter shoe. Unlike many other retailers in Amsterdam, SHOEBALOO are dedicated and open for aggressive changes in both their collections and the in-store consumer experience. The result is not only that clients are never left behind the times, but they are also privileged to in-store collaborations with MVSA Architects which serve as tributes to uncatchable modern identity.

Founded in the early 70’s by Hartog Streim – an avant-garde visionary of unique and often referenced taste – the stores are today under the full management of his sons (Marlon & Daniel Streim). Under the curation of Mr. Martin van Klaveren(head buyer), SHOEBALOO takes note of Amsterdam’s own style, yet always locates this within a greater global context. This mix of commerce and innovation, as well as local and international styles, has resulted in a glamorous harmony of brands which include : Ala


Designer Consultancy Retail Development Media Relations Buying Adviser