Polimoda fashion show-2018 ©Polimoda photos by Federica Fioravanti

Dear Shaded Viewers,

Designers from Polimoda in Florence brought their elaborated concept of sustainable fashion to the runway. The jury this year consisted of: actor and designer Waris Ahluwalia, CFDA President Steven Kolb and the two creative minds behind Instagram phenomenon Diet Prada.

Polimoda presented the collections of twenty-one emerging fashion designers, each destined to shape the world thanks to their renewed consciousness of fashion’s social and environmental impact. The winning designer selected by the jury is the Italian student Giunia Guerrera, with her womenswear collection “Sentimental materialism”.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.