Dear Shaded Viewers and Diane,


It was a couple of nights ago, as London seemed to relent to the autumnal lure we'd so far so long kept at bay, in the warm, slightly quaint screening room on the lower ground floor of the Covent Garden hotel, that red wine and sweet popcorn were served to celebrate The Full Service's very first anniversary – Rankin's own creative content agency, whose unmistakable touch could be sensed in the already substantial portfolio of music videos and commercials, short and fashion films that were screened on the evening to a room filled to the brim. Shot with a glossy and polished cinematic appeal, no small measure of insight and the signature wit we all know and love, the selection featured the cr