Fashion Week in Milan: Ludovica Amati, Au Jour Le Jour, Bea Bongiasca

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Dear Shaded Viewers,

it's been a busy but interesting fashion week, I was able to have a taste of a possible magic wardrobe for spring summer 2015. A common fil rouge has been the visible influence of the Orient.

Starting from Ludovica Amati with her collection "EHAD", that means "ONE" in hebrew, I had a taste of mystical elegance. The linear shapes of the 40's meet the rebellious attitude of the 70's directly taken by the cult movie: The Conformist. Why then mystical? The linings have been printed with sacred letters inspired by the Kabbalah, the embroideries on the jackets cover the body like a tattoo, that looks like a prayer. Soul and Body are one thing and according to Ludovica, so should be your attitude and style. Besides the concept I’ve found classy pieces that can be easily worn everyday, from pencil skirts, to white shirts and robe manteau The collection was shown at Galleria Giacomo Guidi, a fashion performance that made you feel on the set of a fashion shoot or again, another cinematic’s take, on the set of a movie, and the one I can think of it’s Blow up by Michelangelo Antonioni.

From Rituals to Sports. The show by Au Jour Le Jour had a totally different flair, however I liked this show more than any other collections they did in the past. I’ve found Mirko Fontana and Diego Marquez spring summer 2015 collection much more actual. Inspired by the hit Seventies Manga Attack N°1. Working with this concept the creative duo forged the wardrobe of a young Japanese college girl, from sports uniform to everyday style. An explosion of shorts, flirty high hems and transparent polo shirts, jacquard weaves of bento box items – from sushi to ice cream cones-and of course, of course, prints. Au Jour le Jour brought a dose of chic to these pretty plain silhouettes, giving their styling an ironic twist. Identifiable and fun, to me, they really are the true Moschino’s heirs.

Another taste of Manga’s inspiration was Bea Bongiasca’s first jewelry collection. No Rice No Life by Bea Bongiasca was presented at 10 Corso Como in Milan. An incredible journey in the pop-kitsch subconscious of oriental culture that meet our western iconography. From japanese comics, to rice (the typical symbol of life) to pearls (the symbol of the upper class society) from burgers to noodles, this is the world we are living in. Objects of desire, made from colored glazes, iridescent stones and baroque pearls shown through a special installation curated by Christoph Radl. Here you can also admire the funtastic shots taken by Giovanni Gastel. The collection will be on sale at 10 Corso Como in Milan, Seoul, Shanghai and Beijing, and presented as part of the Design section at Art Basel at Miami (December 4–7). These pieces really rock. Classy necklaces, decadent bracelets and bold rings pair with lots of different styles, and well, positive emotions too. Well done.





Giorgia Cantarini

Fashion has always been her true calling since she started working as fashion editor and stylist with publications of the likes of Made05, Rolling Stone, Grazia, Glamour,, i-d,,, La Repubblica and Hunger, always cultivating a side interest in artistic perfumery and everything curious, from travels to music, from food to digital. She is also contributor for VOGUE ITALIA for the talents section and Esquire Italy. Her passion lies in discovering new fashion trends, emerging designers and interviewing interesting people all over the world. She also has started to work as stylist for shows and presentations, among the brands Giorgia works with you can find: Situationist, Ssheena, Ellassay, Birkenstock. Diane Pernet is her mentor and one of the most important people in Giorgia’s life.