A VISIT TO ENZUVAN’S SHOWROOM IN SEOUL – TEXT BY PHILIPPE POURHASHEMI

Dear Shaded Viewers,

I was delighted to meet Hong Eun Ju in her Seoul showroom this week. She launched her brand "Enzuvan" in 2000, mixing her Japanese influences with a relaxed sportswear approach. I loved her use of fur -whether real or faux- as well as her patchwork pieces, combining up to 4 different fabrics. Textures were plush and contrasted, while shapes were roomy and practical. Her clothes have a stylish and playful approach and I was surprised to find out she spoke perfect French, making communication much easier.

Best,

Philippe

http://www.enzuvan.com/default/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.