The Real Reason why I was in London…Declare Independence Talk with Dazed Magazine’s Jefferson Hack @ BFC LFW today

 Dear Shaded Viewers,

My morning started with a lovely breakfast with Jefferson Hack at the Delaunay then we went off to the British Fashion Council Blogger Breakfast. The idea of the event was to support fashion blogging and independent publishing as part of the BFC's Blogger strategy. Jefferson Hack presented Sophia Marinho De Lemos with the British Fashion Council Blogger Award to the best-in-class editor of the BFC's accredited fashion bloggers. Sophia Marinho De Lemos won the opportunity to be showcased as a guest contributor across the group's online platforms, as well as a 6 month contract with OtherMode, a new digital portfolio, created by Dazed Group & partner Fashion Network.

The event acted as a soft launch of OtherMode which will offer brands an elite digital female consumer audience at scale and create new revenue opportunities for independents…more on that later.

Afterwards Jefferson and I had a little chat about the future of independent digital media. Then it was off to the Marios Schwab show. 



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.