Dear Shaded Viewers,
My morning started with a lovely breakfast with Jefferson Hack at the Delaunay then we went off to the British Fashion Council Blogger Breakfast. The idea of the event was to support fashion blogging and independent publishing as part of the BFC's Blogger strategy. Jefferson Hack presented Sophia Marinho De Lemos @girlinmenswear.com with the British Fashion Council Blogger Award to the best-in-class editor of the BFC's accredited fashion bloggers. Sophia Marinho De Lemos @girlinmenswear.com won the opportunity to be showcased as a guest contributor across the group's online platforms, as well as a 6 month contract with OtherMode, a new digital portfolio, created by Dazed Group & partner Fashion Network.
The event acted as a soft launch of OtherMode which will offer brands an elite digital female consumer audience at scale and create new revenue opportunities for independents…more on that later.
Afterwards Jefferson and I had a little chat about the future of independent digital media. Then it was off to the Marios Schwab show.