DIRECTOR: MARIE SCHULLER / COUNTRY OF ORIGIN: UK / DURATION: 2'33" / BRAND: SALONI / CAST: NATALIA K., ALEX B. KAZUNORI NISHIBIRO, BREN GOSLING, PIERROT PEACOCK, ADAM GOODISON, ADAM RICHARDON & YOSHIO SUYAMA / DIRECTOR OF PHOTOGRAPHY: NEUS OLLE / ARTISTIC DIRECTOR: MARIE SCHULLER / STYLIST: SUE WEN-QUEK / HAIR: SOFIA SJOO / MAKE-UP: JULIA WILSON.
London designer Saloni presents her A/W2013 collection with a fashion film, casting a surreal look at a nightclub. Two women are performing for a group of men, but rather then being objectified by the male gaze, these women are the players in charge, creating an absurd dance for their passive and indifferent audience. The relationship between the two women becomes therefore more important then the relationship between the performers and their audience, changing the dynamics and twisting the plot.
Marie Schuller is a London based fashion filmmaker and head of fashion film at
SHOWstudio. She studied filmmaking at the National Film and Television School and completed her MA
in Photography at the University of the Arts London. Together with SHOWstudio's director Nick Knight, Schuller works on film season concepts and controls film content that gets published on SHOWstudio.com. Her directing work has been screened internationally from the Kunsthalle in Vienna to the Centre Pompidou in Paris and awarded multiple times, amongst others with the prize for 'Best Director of Fashion' at ASVOFF Barcelona 2012.