DIRECTOR: DAVIDE BEDONI / PRODUCTION COMPANY: COLLATERAL FILMS / BRAND: FURLA / COUNTRY OF ORIGIN: ITALY / DURATION: 3'13" / MUSIC: GUIDO SMIDER / CAST: STORM (TIGER) & ICE SKATER (GRETA MORETTI) / DIRECTOR OF PHOTOGRAPHY: CARLO MIGGIANO / ARTISTIC DIRECTOR: DAVIDE BEDONI / STYLIST: ILARIA BOSCHETTI / HAIR & MAKE-UP: BARBARA BERTUZZI.
The video is the director’s cut of a three video installations for Fondazione Furla for the FW 2013 collection of the brand. A film noir, just like in the new FW 2013 collection; absolute black, the icon of a future that’s already here. And then, the frosty elements of a cold, ultra-sophisticated winter: snow, ice, water, together with a subtle note of femininity and elegance which ripples through the images. Each scene is the unreservedly artistic elaboration of a theme in the collection: a wild, elegant Siberian tiger. Drops of water spray off its coat, white spotted with black; they freeze, and they solidify, the twirls of an ice-skater. Her dance, her bright, white skirt and a flower that echoes its shape.
Davide Bedoni is a young talent in the international contemporary art scene. Italian and cosmopolitan, eclectic and offbeat. From Peru and Milan to New York and Japan. He works for many fashion brands as film director as well as art director, he’s always pushing his boundaries mixing any genre and techniques to produce original and emotional fashion films, from documentaries about trends all around the world, to top fashion campaigns, stop motion animations and video-art installations.