Andam, not to be topped by anyone, launches its 24th edition with a global endowment of


Dear Shaded Viewers,

I remember the days when ANDAM gave out a series of awards, none more than 60,000 EUROS, well those days are as faded as yesterday's news. ANDAM now offers the highest prize in the history of fashion awards, or at least, as far as I know…  ANDAM considers the largest international fashion prize as reinforcing its role as a driving force in the development of fashion designers in France and throug Europe.

THe first international prize, open to designers of any nationality,

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.