Ben Gorham of BYREDO on poetry in perfume and transcending the industry framework. Interview by Carla Seipp


Dear Diane and Shaded Viewers,

Standing at 6 feet 5 inches tall and covered in tattoos, perfumer Ben Gorham doesn't strike one as the conventional type. Then again, neither are his fragrances. BYREDO, which only has 12 stockists worldwide including a flagship store in its place of origin, Stockholm, certainly does the 'niche' in niche perfumery more than justice.

Thriving on a Swedish minimalist aesthetic, the look of each fragrance is uniformly sleek and modern