Timeless is a word we all use, and one we often bear in mind with focused intention when creating images today. Despite the ubiquity of the concept of timelessness, to successfully achieve such magic is a feat very few can accomplish, much less accomplish time after time. The name Demarchelier hangs like an iconic banner of such imagery over the pages of countless magazines and endless advertising campaigns today and through decades past. As contemporary is frequently defined as 'A person or thing living or existing at the same time as another,' we thought it would be an incredible concept to invite the Demarcheliers of two different generations to present together their idea of contemporary as it exists in our time.
Rather than interpret the same subject from contrasting generational points of view, Patrick and Victor found it more interesting to come together and create images that, for them, represent a timeless and classic aesthetic that has always been, and will forever be, contemporary. Selecting six of the most stunning models of our time as their subject matter, they have successfully created the most epic moment ever created for an online platform, proving that the quality of content is in no way dependent on the platform through which it is experienced. Epic, timeless and classic, ContemporaryIS Patrick & Victor Demarchelier.
