The Los Angeles solo exhibition and talk by internationally renowned art director/artist Paula Scher, generously presented by Charles S. Cohen (MOCA trustee), is not to be missed! Paula Scher broke barriers as one of the few female art directors in the 1970s where she made a name for herself creating iconic record cover art. She went on to become the first female principal at Pentagram, where she has created branding and graphics programs that we interact with on a daily basis including MoMA (who also has her art in their permanent collection), Coco-Cola, The New York City Ballet, and The Daily Show With Jon Stewart.
Recently, Scher's signage and environmental graphics for the High Line in New York were honored by the Socieity for Environmental Graphic Design (SEGD) for
