ASVOFF at Polimoda in Florence

ASVOFF at Polimoda installation

Dear Shaded Viewers,

Linda Loppa, a pioneer of Belgian fashion is the director of Polimoda International Institute of Fashion Design & Marketing in Florence. 

Polimoda offered an exclusive award to the winner of the ASVOFF Students Competition at ASVOFF Barcelona: a Scholarship of the value of 16,000 EUROS for a new Polimoda Master in Digital Communication for Fashion 2.0. The members of the jury included luminaries such as: Glen Adamson, curator, V&A Museum in London; Francesca Thyssen from Thyssen- Bornemisza Art Contemporary in Vienna; Alanna Heiss, founder and past director of PS 1 Contemporary Art Centre in New York; and Linda Loppa, Director of Polimoda, who chose  the best short film and selected the  prize winner, who received  the scholarship from Polimoda. Pretty amazing,no?

The installation pictured above was installed during the last Pitti Menswear in Florence.

NJAL has an interesting interview with Linda Loppa.

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.