MEETING SUNG AH CHO IN SEOUL – TEXT BY PHILIPPE POURHASHEMI

064

Dear Shaded Viewers,

Nothing beats the excitement of meeting a new designer and falling in love with their work. It happened this morning when I came across Sung Ah Cho's booth at Seoul Fashion Fair. The Korean designer studied at Polimoda in Florence and decided to focus on menswear, launching a line called "Seize Sei". The craftsmanship and quality were exceptional, as well as her creative input and eye for detail. She had beautifully tailored items, hand-knit sweaters and a fantastic grey cape. 

087-001

089

082

076

Wilma Silvestri -who runs a store in Rome called "Le Gallinelle" and who has also become my official fashion pal this season- tried one of her black sweaters on and looked great in it.

099

You can view Seize Sei within Seoul Fashion Fair until tomorrow night at Olympic Park (Tent 4).

Best,

Philippe

http://www.seizesei.com/

http://seoulfashionweek.org/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

SHARE