Dear Shaded Viewers,
Nothing beats the excitement of meeting a new designer and falling in love with their work. It happened this morning when I came across Sung Ah Cho's booth at Seoul Fashion Fair. The Korean designer studied at Polimoda in Florence and decided to focus on menswear, launching a line called "Seize Sei". The craftsmanship and quality were exceptional, as well as her creative input and eye for detail. She had beautifully tailored items, hand-knit sweaters and a fantastic grey cape.
Wilma Silvestri -who runs a store in Rome called "Le Gallinelle" and who has also become my official fashion pal this season- tried one of her black sweaters on and looked great in it.
You can view Seize Sei within Seoul Fashion Fair until tomorrow night at Olympic Park (Tent 4).
Best,
Philippe