A PLEASANT START IN SEOUL – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

Despite torrential rain and colder temperatures than in Europe, Seoul Fashion Week started yesterday as planned. After a fairly long flight -with great service from Korean Airlines- I finally reached my hotel room. I'm staying at the Mercure Ambassador SODOWE and love my white bed.

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The first 2 days are dedicated to menswear and I'll be reporting on the shows very soon.

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Best,

Philippe

http://www.seoulfashionweek.org/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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