A rockabilly bash in New York to celebrate the launch of JS Sloane Co. Bespoke gentlemen’s grooming products. By Glenn Belverio. Photos by Santiago Studio

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Dear Shaded Viewers,

Last night after we toasted Isaac Mizrahi and his designer condom line for Proper Attire, I followed Carole Pope to a rockabilly hair-product launch–a new product line called JS Sloane Co. founded by Smutty Smiff and Joann Kuno. The party was wall-to-wall rockabilly realness, '40s gangster style, hep cats and old-school New York club crawlers. I forgot my camera, but luckily my friend Santiago captured most of it.

For more info on the product line, the website has just launched:

http://www.jssloane.com/index.html

"Joann and Smutty wanted to bring back the sensibility of grooming-as-ritual and the notion that being well-groomed was a prerequisite to social interaction. They took on one of hair styling

Glenn Belverio

Glenn Belverio is a writer and New Yorker. He has been reporting for ASVOF since 2005 and currently works at The Museum of Modern Art as the Content Manager for MoMA Design Store.

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