Honest By-Bruno Pieter’s launches new project

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The wait is over! As of 7pm today, Bruno Pieter's highly anticipated revoluntionary project titled Honest By has gone live. Please visit http://www.honestby.com to experience consuming fashion the honest way.

 

HONEST BY IS A PIONEERING CLOTHING BRAND AND RETAILER LAUNCHED IN JANUARY 2012.
THE LINE IS UNIQUE IN BEING ENTIRELY OPEN ABOUT ITS SUPPLY CHAIN AND PRICING.

Bruno Pieters conceived Honest by during a sabbatical from the fashion industry in Southern India. An award-winning designer and art director, Pieters spent 2010 exploring the developing world, an experience that profoundly affected his personal philosophy and his thinking about fashion. Observing how native people wore clothes that were grown, woven and sewn from sources they could identify around them, he wondered if such transparency could be operated on an international scale when making designer products. On his return to Antwerp Pieters began to work on a radical new concept. 

Honest by is the first company in the world to offer consumers a full cost breakdown of its products. At every stage, from yarn and buttons through to fabric and manufacturing, consumers are shown exactly what their money is buying, revealing even the mark up.

The brand also offers full disclosure of the production process informing about all materials and design, answering two questions: where it was made and by whom.

The brand's team undertook a year-long research into the sources of raw materials, tracing back the origins of fabrics and trimmings to be certain that every element in each garment is as environmentally friendly as possible, that wellbeing of consumer

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