Dear Diane, dear shaded viewers,
Alberto Incanuti and WS Fashion, (the brand's parent company), showed their aesthetic vision and their stilistic narrative for the SS2012 compaign with a concept not based on the fashion world. Some young dancers were asked to use their body movement to portray the atmosphere of the collection. They have brought poetry intensity , beauty in a spontaneus , experimental and intimate perfomance that took place on the set. The volumes and extra long lines of extra large size sweaters in white hues that emphasized the dancer's movements, giving a 3d qualitity and depth to materials and the structure that highlight the texture.
The reportage photographer and specialist Simone Casetta, supported by the stylist Stephane Gaudrie created the image. The images carried us away in an ethereal mood that had no sense of time. THe video produced by Davide Calaf