Aimo. Richly_ spring summer _2012 teaser, text Stefania Seoni

Dear Diane, dear shaded viewers,

Alberto Incanuti and WS Fashion, (the brand's parent company), showed their aesthetic  vision and their stilistic narrative for the SS2012 compaign with a concept not based on the fashion world. Some young dancers were asked to use their body movement to portray the atmosphere of the collection. They have brought poetry intensity , beauty  in a  spontaneus , experimental and intimate perfomance that took place on the set. The volumes and extra long lines of extra large size sweaters in white hues  that  emphasized the dancer's movements, giving a 3d qualitity and depth to materials and the structure that highlight the texture.

The reportage photographer and  specialist Simone Casetta, supported by the stylist Stephane Gaudrie created the image. The images  carried us away in an ethereal mood that had no sense of time.  THe video  produced by Davide Calaf