Ilaria Venturini Fendi and The World Fashion Development Program Grand Prize

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Dear Shaded Viewers and Diane,

An ambitious, bright, philanthropic project like Carmina Campus in Africa wouldn't need any official award: it feeds on breathtaking results, gratitude and satisfaction, often much more inspiring than established financial glory. It's the realization of a shared dream, and beyond the unmistakable, extraordinary accomplishments, like many dreams it brings rewards too intimate to be explained.

Still, when the achievements are so incredibly remarkable, it would be a shame not to share them with a world in severe need of good news and well-grounded optimism, so that they can set a good example for all those generous souls trapped in lazy bodies out there. With this hope in mind along with huge admiration for her deserving efforts, the first World Fashion Development Program Grand Prize was awarded to Ilaria Venturini Fendi, during a gala evening that took place in Seoul on November 14.

WFDP, chaired by Evie Evangelou, is a non-profit organization aiming to sensitize public awareness of world's issues through the great diffusion power and contagious enthusiasm of the fashion system. By celebrating those innovators of the industry whose soft hearts and determined, creative minds actually made a difference, the different prizes (Fashion for Humanity and Green Fashion among others) attest that a field once infamous for its dubious ethics is now helping the world with its distinctive diligence and passion, perhaps while turning help into a trend the magical way only fashion can.

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Ilaria received the award by the hands of Franca Sozzani, editor-in-chief of Vogue Italia and recently appointed Goodwill Ambassador for Fashion4Development.




Silvia Bombardini