SEOUL S/S12: ALANI – BY SR.MARCELO HORACIO MAQUIEIRA.

Dear Shaded Viewers and Diane,

After landing back home two years ago, Seoul based designer Jaehwan Kim (Central Saint Martins Graduate) aka ALANI knew his way forward, defining his handwriting. For the next spring-summer 2012 his intentions go in the direction of developing under limited materials: noble denim as mono fabric. Letting the fabric behave according to different treatments, stonewashed or enzymatic, he is always searching for refinement. Last Sunday while having a short chat in his Seoul studio, he mentioned his latest influential masters: Gerrit Rietveld and Richard Avedon. The first invited him to discover the best pirouettes when cutting materials, combining the soft and hard side at once. Avedon

Marcelo Horacio Maquieira Piriz

DESIGNER CONSULTANCY.RETAIL DEVELOPMENT.MEDIA RELATIONS.BUYING ADVISER

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