SEOUL FASHION WEEK SS12 / STEVE J & YONI P – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

Cool chicks love Steve and Yoni. You just have to look at their smiling models on the runway to understand that they know exactly what young, stylish and fashionable girls want to wear. This collection was no exception, offering easy pieces that were fuss-free, fun and pretty.

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This season, the designers have found the perfect accessory for frequent flyers: a padded neck rest that matches your dress.

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Best,

Philippe

http://www.seoulfashionweek.org/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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