ABSOLUT MODE EDITION with Gareth Pugh was inspired by the

GarethPugh_MG_8887
Gareth Pugh in the E WOW Suite of W London

Dear Shaded Viewers,

Last night fashion designer Gareth Pugh celebrated the recent launch of ABSOLUT MODE EDITION, a redesign of the iconic ABSOLUT bottle, reflecting the world of fashion through twelve facets and wrapped with a band in midnight blue silk cloth with text embroidery exclusively available at Harvey Nichols and Selfridges.

StephenJonesKatieShillingford_MG_8694
Stephen Jones and Katie Shillingford

RTCarsonMcCollPamHoggDiannePernet_MG_8605
Carson McColl and Pam Hogg

JonnyWooHannaHanra_MG_8554
Jonny Woo and Hanna Hanra

BenReardonPippaGreenbankIMG_9046

Ben Reardon and Pippa Greenbank

CropBottle_MG_8830
For those of you looking for new cocktail ideas, here are a few named by Gareth Pugh.

E WOW Suite of W London in Leicester Square

TULLE SYRUP
ABSOLUT MODE shaken with Lillet Blanc, Sugar Syrup, Lemon Juice, Orange Bitters, Egg White, Soda Water, Lemon Wedge and Mint
 
RED PATENT
ABSOLUT MODE shaken with Creme de Peche, Lime Juice, Apple Juice, Sugar Syrup, Blackberries and Mint.
 
BLUSH VELVET
ABSOLUT MODE with Velvet Falernum, Lime Juice, Peychaud Bitters and Lime Peel.

CRYSTAL CUCUMBER
ABSOLUT MODE with Elderflower Cordial, Lemon Juice, Tonic Water and Cucumber

GRAPE CHIFFON 
ABSOLUT MODE with Triple Sec, Apple Juice, Lemon Juice and Grapes, topped up with Sparkling Wine

Enjoying the night were: Cozette McCreary-designer, Sibling, Craig Lawrence-fashion designer, Hanna Hanra-Editor, The Beat-journalist/music writer, James Main aka Jeanette, Jo Phillips-Creative Director, Cent Magazine, Jonny Woo-performance artist, Katie Shillingford-Senior Fashion Editor, Dazed & Confused, Matthew Stone-artist/photographer-does all the music for Gareth's shows and took all the photos on this post, Pam Hogg-designer/DJ/Musician, Phoebe Arnold-Fashion Director, Ponystep, Princess Julia-Music Editor, i-D Magazine, Richard Mortimer-Editor-in-Chief, Ponystep, Sid Bryan-Sibling designer andknitwear whizz, Simon Costin-set designer, Stephen Jones-hat designer, Andrew Davis-editor/stylist, Gary Card-set designer/creative director and….

Later,

Diane

mm
Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

SHARE