ANN DEMEULEMEESTER SS/12 – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

Ann Demeulemeester showed a beautiful collection this afternoon. You could feel things lightening up as she used white, cream and softer textures with a relaxed silhouette in mind. She also offered her own take on transparency, one of the season's biggest trends.

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Nico's voice on the soundtrack gave the show a mellow, spiritual feel. It was a hopeful and elegant outing.

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Best,

Philippe

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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