JUUN.J SS/12 – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

Juun.J's collection managed to reconcile edgy elements with classic shapes, offering items that were versatile and distinctive. His jackets were strong and beautifully tailored, with an emphasis on the waist and sharp shoulders. Even though the Korean designer showed some oversized looks, most of the collection was clearly body-conscious.

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Checks, stripes and white are all major trends this season. Juun.J made them his own, giving them a contemporary spin.

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Best,

Philippe

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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