Assembly New York F/W 11

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Dear Shaded Viewers,

Greg Armas, the designer behind the brand Assembly New York focuses on utility clothes with a hunting and gathering mentality. Armas grew up in the Pacific Northwest hence the color palatte , a mix of dark forest greens, khakis and faded blacks. Armas has collected more than 30 quilts and plaid flannels that he sews into modern trench silhouettes with dolman sleeves. There is a hand screened Grateful Dead tribute tee shirt.

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.