Philippe Pourhashemi reports on VIKTOR & ROLF PRESENTATION F/W 2010

Dear Shaded Viewers,

Viktor & Rolf have been redefining their menswear line over the past year, adding refinement and luxury to their clothes, while keeping their sense of irony and love for paradox intact.

Their presentation was strong on textures, dark colours and heavier fabrics, making the clothes timeless and substantial. A slightly nonchalant vibe was also there, giving some of the looks a dandyish touch.

V&R Monsieur FW10 11_15 

V&R Monsieur FW10 11_18 

V&R Monsieur FW10 11_17 

V&R Monsieur FW10 11_08



Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.