daraGOY (Russian for Expensive)

DaraGOY lookbook-4

Dear Shaded Viewers,

DaraGOY lookbook-2 

daraGOY is Russian for expensive, dear, the t-sirts are created from hand cut stencils, original designs and fabric paints. daraGOY is inspired by Russian Pop iconography, traditional emblems and female icons of the Western world. The muse of the line is "Fifa", the stereotypical Russian woman who wears furs, stiletto boots, giant black sunglasses and lots of labels. The line is available through special order and sold in NYC at the Rogan store on Bowery.

DaraGOY lookbook-3
DaraGOY lookbook-5
Shawn Brackbill, photographer
Chloe Hartstein, styling
Soo Park, make-up and hair
Lyle Lodwick

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.