Prada book

Dear Shaded Viewers,

The new Prada book showcasing 30 years of Prada and their projects dedicated to fashion, architecture, art, communication and cinema will be presented Tuesday 17 November at the temporary Prada Boutique Place Beauvau in Paris. The presentation is by invitation only. 

The book will be available at select bookstores and Prada boutiques in February 2010. You can visit and order the book now. The book contains more than 700 pages and will retail at approximately 84 EUROS. Along with their obvious interest in fashion, Prada has commissioned "epicenters" by Herzog & de Meuron in Tokyo and Rem Koolhaas' OMA in Los Angeles. 



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.