SHOJI FUJII REPORTS ON COPENHAGEN FASHION WEEK S/S10 : MINIMARKET

Dear Shaded Viewers

Minimarket is a swedish label by 3 sisters Sofie, Pernilla & Jennifer Elvestedt launched in 2006.

This is the first time of them showing in Copenhagen fashion week, the collection is styled by a swedish stylist,  Ingela Klemetz.

A theme trip – taking us from outer space to a bizarre under water world .

Simple & refined shapes with circular pleats like twisted shells on the hips and shoulders, a cartoon shark comes out from the waist line on a sweater, there is a unique sense about this collection.

www.minimarket.se 

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Glenn Belverio

Glenn Belverio is a writer and New Yorker. He has been reporting for ASVOF since 2005 and currently works at The Museum of Modern Art as the Content Manager for MoMA Design Store.

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