Dear Shaded Viewers
Minimarket is a swedish label by 3 sisters Sofie, Pernilla & Jennifer Elvestedt launched in 2006.
This is the first time of them showing in Copenhagen fashion week, the collection is styled by a swedish stylist, Ingela Klemetz.
A theme trip – taking us from outer space to a bizarre under water world .
Simple & refined shapes with circular pleats like twisted shells on the hips and shoulders, a cartoon shark comes out from the waist line on a sweater, there is a unique sense about this collection.