Dear Shaded Viewers,
Pleasure Principle continues with a reductionist approach to pattern making taking generic shapes as a starting point the form morphs into a transformable garment. Many PP items can be worn in multiple ways which gives the wearer freedom rather than imposing a way of dressing. Not surprisingly, prints this season are inspiired by the darker side of Pleasure Principle, Manic scratching, the effect of lsd on spider webs, drug bags become a part of the graphic vocabulary this season.
PP is at Showroom Romeo until July 4th 18 rue Ferdinand Duval 0142772983 or chaco@showroomromeo.com.
Adrian Cowan and Diva Pittala founded Pleasure Principle in 2002 , the collection is available in New York at Seven, Maxfield in Los Angeles and Appartment in Berlin.
photos F. Hugon Model Hash
Later,
Diane