Pleasure Principle

Drug-baggies-tSpiders-on-drugs

Dear Shaded Viewers,

Pleasure Principle continues with a reductionist approach to pattern making taking generic shapes as a starting point the form morphs into a transformable garment. Many PP items can be worn in multiple ways which gives the wearer freedom rather than imposing a way of dressing. Not surprisingly, prints this season are inspiired by the darker side of Pleasure Principle, Manic scratching, the effect of lsd on spider webs, drug bags become a part of the graphic vocabulary this season.

PP is at Showroom Romeo until July 4th 18 rue Ferdinand Duval 0142772983 or chaco@showroomromeo.com. 

Adrian Cowan and Diva Pittala founded Pleasure Principle  in 2002 , the collection is available in New York at Seven, Maxfield in Los Angeles and Appartment in Berlin.

Asymetric-jersey-cardiganConvertable-jersey-topCott-chiffon-tail-tLab-coat-bag-scrachtitti-tshirt

photos F. Hugon Model Hash

Later,

Diane

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

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