Dear Shaded Viewers,

the inspiration

I went to the showroom of Boudicca last night. Interestingly enough Uscha Pohl of Very magazine was there with a copy of her new issue featuring Boudicca on the front cover and H&M Madonna collection in fake Boudicca on the back cover. Interesting, Madonna has good taste in selecting who to replicate. When Maison Martin Margiela make replicas they credit the original. I have great respect for their honesty. Here are a few pieces from the S/S Boudicca collection. Today is the last day of the showroom. While you are there be sure to spray yourself with Wode, their new perfume.



The color of Wode…and the eiffel tower these days





Wode, photo by Justin Smith

WODE by BOUDICCA – The First art fragrance from the house of Boudicca.
The Boudicca Wode Website went live on Friday 19th Sept 2008. Both ‘Wode Paint’ & ‘Wode Scent’ will be available for sale at Colette in Paris during Paris Fashion week (27th Sept – 5th Oct)
Wode will be available for UK sales from the 2nd Oct 08. And will be delivered to our stockists on the 8th Nov 08. Please see the stockists page at for further details. You can register on the Wode site to receive updated news on availability and events.
We are also in the process of creating a collection of garments all with ‘hidden meanings’ which are revealed by spraying with Wode Paint, These garments (Boudicca White label) will be available through the Wode site.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.