Pleasure Principle


Dear Shaded Viewers,



Pleasure Principle SS09 by Diva Pittala & Adrian Cowen

We have concentrated on designing using four squares connected to make a dress there a a couple of examples here, this simple starting point
becomes a kimono style dress with the possibility of using the draped neckline as a hood.
We have designed a silk chiffon fabric print with graffiti of spay paint – the theme of the collection is Die Laughing – kind of
sums up our sentiments in New York right now…

Pleasure Principle Men’s & Women’s collection will be at Showroom Romeo ( from Sept 25th – Oct 5th


Photo Credits : photos Francois Hugon Models Brissi & Hash

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.