Dear Shaded Viewers,
When I was in Sao Paulo last year the first shop that I visited was Melissa. Totally impressed, I’ve been following this innovative company ever since.
melissa ANNOUNCES COLLABORATION WITH ZAHA HADID
LAUNCH PARTY THURSDAY 18 SEPTEMBER 2008 AT LONDON FASHION WEEK
For their latest collaboration, the Brazilian footwear company melissa known for their impermeable, recyclable, plastic fashion footwear, has commissioned the visionary architect Zaha Hadid, to create a limited edition shoe.
Zaha Hadid says: “I have 30 years of research on different areas of architecture and design and this was a very challenging project, not only in design, but on the technical side. And there was great synergy; I worked very closely with melissa to transform my design into reality.”
The melissa + Zaha Hadid shoe features: rounded sculptures, harmonised lines, and symbiotic openings. Zaha Hadid continues: “The fluidity of our design combined perfectly with the technology of melissa’s plastic, injecting pieces without closures or seals,” and said that the inspiration came from fluid movements which accompany the body line of the shoe’s contour.
Available in 8 colours, personally selected by the world-renowned designer, including red, white and silver, the shoe will go on sale from September 2008.
The collaboration launches at London Fashion Week with a party hosted by melissa and Zaha Hadid, with the first shoe in their ongoing collaboration going into London’s Dover Street Market exclusively.
melissa + Zaha Hadid is just the latest collaboration in a roll-call of designers who include: Vivienne Westwood, Judy Blame, Alexandre Herchcovitch, Karim Rashid, and the Campana Brothers.
melissa staunchly adopts practices to guarantee the sustainability of all its fabrics, with all products created with maximum use during processes of plastic injection, and without shadows, even the minimum quantity of remaining plastic is recycled and reutilised in the injections, after going through the purification process. In harmony with the environment, all the solid and liquid residues of the fabrics are 100% neutralised and treated.
melissa is the top brand of Grendene, one of the world