Post on the ‘Fashion against AIDS’ Video Wall on


Dear Shaded Viewers,

‘Protect yourself and the people you love- use a condom’- this is the quote that’s at the center of the ‘Fashion against AIDS’ campaign (our coop with H&M) that is now running globally and to which you can contribute, without having to move 1 inch from your computer: go to, click on ‘Inspiration’, then on ‘Fashion against AIDS’ and follow the instructions for recording your own version of the quote, so you can say it out loud & proud together with Timbaland, Rufus Wainwright, Tiga, Rihanna, Chicks on Speed, Nina Persson, Ziggy Marley, Good Charlotte, Katharine Hamnett and a host of other wellknown and anonymous people, who want to show their concern this way.
We’re taking a screenshot of the Video Wall next week for a two page ad in the next issue of the V&A Magazine (published on 30.000 copies by the Victoria & Albert Museum in London), so if you’d like to be part of that, start cleaning that webcam now and record & post your quote!

Thank you and a happy weekend,
Ninette, Javier & Andr

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.