Sandra Backlund photographed by Ola Bergengren

Dear Shaded Viewers,


Sandra Backlund lives and works in Stockholm where she makes every piece of her collection by hand. When she starts a piece she is not quite sure where she is going to end up, her knitting needles tell her what to do. Sandra was the first prize winner from this year’s festival d’Hyeres.



all photos by Ola Bergengren

A comment from Sandra about the photos:

“I love the images. They are so simple but yet very precise. The androgen, sometimes almost inhuman look of the model is so appealing to me and offers a nice contrast to the feminine silhouettes of the clothes. I have never worked this hard or spent so many hours on single pieces before. I think this shoot turned out to be perfect for this collection.”



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.