Dear Shaded Viewers,
Milano Salone del Mobile and its design fair has so much to offer around the city, I decided to focus on our fashion friends and find out what this week had inspired them to create.
Here is a small review of selected projects, starting with Nike,The Motion of Nature. In a rather spectacular architectural project built out of shoe boxes, Nike stays on the tracks of endless motion and forward thinking around the brand’s indentity. For this, the installation is sheltering a selection of 10 international designers focusing on the motion of time. They each explore the idea of movement and perpetual motion which also are standing in the center of the brands reflexion.
Dutch designer Bertjan Pot used the wheel as the starting point for his installation, Pot experiments here with textile and has woven ropes, shoelaces and belts around the inner tubes of a car.
Martin Gamper , from UK presents a collection of drums inspired by the rhythm of Natural Motion.
The swedish Clara von Zweigbergk and the american Shane Schneck created a collection of chairs that requires you to balance to take a seat.
Max Lamb's installation consists of blocks of marble, aluminium and polystyrene. Each block levitates on an "invisible film of compressed air".
The New Yorker Lindsey Adelman's light fixtures are a cluster of forms communicating in vibration at intervals, inspired by the Natural Motion of plants.
Greg Lynn from L.A, created a microclimate chair, which selectively cools and heats an athletes between periods of exercise, the chair fits the body to the closest and contains both weight and heat sensors.
Enrico Cavarzan and Marco Zavagno from Zaven, the italian studio, presented oversized floor lamps inspired by the radiance of an athlete in effort.
Sebastian Wrong, UK, created a seat than consists of six chairs covered by a single skin of Nike Flyknit textiles, inspired by « Dynamism of a soccer player » a painting by Umberto Boccioni 1913.
In following spaces, origami trainers are emerging from paper, offering us a visual sensation and the aura of the current and rising champions !
The Nature of Motion is on show at Via Orobia 15 until 17 April 2016
Will keep you posted with more,
G
