Summer essentials—the quiet heroes of heat and light. A promise of freedom’s pulse. It’s time to let go of your favorite tote bag, reminiscing about the last-minute errands it bravely survived, the tasks it never wished for. FREITAG x Études Studio just dropped a limited edition version of the iconic F41 HAWAII FIVE-0 messenger bag, tough enough to survive your wildest adventures—and maybe even your dance moves.
This collaboration brings together FREITAG’s expertise in upcycling truck tarps into durable bags with Études Studio’s clean, graphic style rooted in urban culture. A curation of Études’ signature blues explores the rich spectrum of the color, from deep navy shadows to the vibrant, electric flashes of cobalt. Tales on tales. On the surface, hand-stamped stars parade with flair, striking the perfect balance between rough-edge spirit and a daring splash of visual aura.
Aurélien Arbet, co-founder and creative director of Études Studio, sums it up: “Seeing the urban energy in FREITAG bag users, this collab was basically fate—like peanut butter meeting jelly, but cooler.” Giulia Chéhab, Holistic Designer at FREITAG, chips in: “We mixed our love for upcycling scrappy old tarps with Études Studio’s artsy edge. Every bag tells a story—from wild road trips to city streets—with our brands’ signature flair stamped on top.” Made in Zurich (where the magic happens), the tarps get a full spa treatment: dismantled, cleaned, cut, and assembled by FREITAG’s long-trusted European squad. Oh, and the label? A slick mashup of both logos for the team effort.
Where at? Available exclusively in selected FREITAG stores, Études Studio’s Paris Flagship, select retail partners, and online.
