IRO presents its Pre-Summer 2027 Women’s Collection

Dear Shaded Viewers,

For its Pre-Summer 2027 lookbook, the brand leaves behind the traditional studio setting in favor of everyday spaces. Photographed by Alessandro Furchino Capria, the images unfold in offices, corridors, fitting rooms, and workspaces, following a woman through ordinary moments that feel familiar and unforced.

 

 

The collection reflects the same approach. Tailoring, lace, leather, heels, handbags, and sunglasses appear within a wardrobe designed to move naturally through the day. The clothes never feel separated from the person wearing them. They belong to her routine, her pace, and the places she inhabits.

 

 

References to the 1970s and early 2000s run quietly through the collection. Polka dots, Memphis-inspired embroidery, and subtle rock influences bring character to clean silhouettes with a sense of movement and confidence. The result is a contemporary Parisian wardrobe that feels practical, elegant, and comfortably lived in.

 

Yours digitally,
Pedro

Pedro Guez

Paris-based, Mexican-born multidisciplinary creative, Pedro Guez specializes in Creative & Digital Innovation Direction with a focus on Fashion-Tech and Generative AI in Art, Fashion & Media. He leads Studio Obvio, home to his original IP, 'Arcadia Black Sheep', a unique anime universe exploring digital culture and future narratives for fashion. Pedro curates the AI-Generated Fashion Film category at the ASVOFF Film Festival, supporting creatives worldwide while exploring how generative technologies can expand and democratize artistic expression. With an Executive MBA from IFM Paris, his work integrates hybrid workflows and cross-geography creative communities, always open to alliances and collaborations to imagine the future.

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