At Maxim’s de Paris, Magliano SS27 unfolds from the tail end of a night that never fully closed its door. An early morning reality, where everyone who survived last night’s after-hours arrives wearing sunglasses indoors, on a smoothie detox quest, hoping for a miracle. The salon feels like a lavish headquarters for unfinished thoughts—perhaps as seen in Apollinaire’s reverie or as a Parisian excess left slightly unedited. Smoke suspended, plates still negotiating their purpose, models and characters delving into one long, unfinished sentence. Conversations happen, but no one is fully sure they are still being addressed; the social script has long since dissolved.
Magliano leans into this liminal hangover. The collection treats memory like a material: sticky, warm, slightly unreliable. Scarves and handkerchiefs—those zero-degree garments—are re-tied, re-claimed, and re-placed into belts, bras, and collars as if necessity were still the highest form of styling. Knots are for instincts. There is an insistence on making the ordinary feel strangely sacred. Utility refuses to remain practical, gathering emotional residue instead. The collaboration with Diadora continues Magliano’s ongoing dialogue with Italian cultural archetypes. Once synonymous with football pitches and Olympic tracks, the heritage sportswear label is recast through Magliano’s distinctly offbeat lens. Performance gives way to vulnerability. Running becomes less about the finish line than the slow walk home after sunrise, where athletic uniforms acquire the emotional weight of lived experience.
Throughout the collection, familiar dress codes refuse to stay in their assigned lanes. Formalwear loosens its grip, workwear infiltrates tailoring, and garments appear assembled through instinct rather than convention.
Carrera sunglasses complete the illusion, shielding eyes that have clearly witnessed both the last drink and the first espresso. As time goes by, it is impossible to tell whether you’ve just attended a presentation or stumbled into the final chapter of someone else’s night. With Magliano, that uncertainty is precisely the point. Do we leave or just stay slightly longer than expected today?
