Dear Shaded Viewers,
Courrèges Fall-Winter 2025 steps onto the terrain of absence, offering a campaign built from the void—a spread of gleaming white punctuated by a flight of confetti, where clothing is nearly mythological, and commerce dissolves into concept. The collaboration between creative director Nicolas Di Felice and artist Dan Colen, in partnership with the Sky High Farm Biennial, is not an invitation to consume, but a plea for shared wonder in heavy times.
The centerpiece is Dan Colen’s artwork ‘Moments Like This Never Last’—an explosion of confetti, caught midair, immortalized not as décor but as emotional philosophy. Di Felice’s reference is personal, recurrent—a beloved book, now a public gesture. The fall collection borrows this image in reverse, rewinding the rainstorm of color as though memory could be conjured against the undertow of uncertainty. In the absence of products, the campaign sculpts space for grief, joy, and the resistance of lightness.
Rather than fill a campaign with objects and figures, Courrèges converts the commercial white page into a vacant stage—a message that joy and hope, even now, are acts of resistance. This is a community gesture, not a solitary performance. Di Felice’s choice to evade the norms of desirability becomes radical, each fleck of confetti its own protest. The campaign insists on connection: wonder and memory as unifying threads, stitched in the quiet between material acquisition and creative longing.
More than an image, the campaign drives support toward the inaugural Sky High Farm Biennial in Germantown, New York, with Colen and the farm’s artistic community at its helm. The Biennial’s landmark exhibition, ‘TREES NEVER END AND HOUSES NEVER END,’ wraps itself around the Hudson River Valley’s ecology and memory. This union of art and activism promises not only immersive encounters and critical reflection, but real social action: funds raised channel energy into food sovereignty and climate solutions—a reminder that creativity touches ground.
Later,
Diane
