Paris in bloom. Ahead of couture week, a new address pulses the rhythm of the flamboyant Avenue Montaigne. MOYNAT ushers you into 34M, an intimate ode to the city that forged it — a forty-square-meter jewel box where stories of heritage are elevated and celebrated.
Stunt o’clock – A vintage car overflowing with timeworn trunks sets the tone for flâneurs. The boutique radiates with artist Michael Samuels’ vision, who carves memories into sculpture. His window installation reimagines Moynat’s travel legacy through a contemporary lens, reinterpreting the trunk as a vessel of reflection—a mirror where motion and serenity coexist in harmony. Designed as a portal of legacy, this Montaigne address is something different — intimate, immersive, and quietly subversive.
Unveiling an exclusive glimpse into its craft, Moynat brings its savoir-faire center stage with an in-house painter — brush in hand, intimately sharing her craft, elevating motifs into stories. From delicate initials to postcard imagery and vintage luggage tags, each detail is meticulously brought to life on-site, personalization as a vivid showcase of masterful tradition.
Guided by the pioneering spirit of Pauline Moynat — the sole woman of her time to master the art of trunk-making — the Maison, now led by Lisa Attia and a collective creative studio, continues to shape luxury not as fleeting fashion, but as enduring craft. Exclusively for 34M, the Maison unveils a rare capsule of M Collection totes — a limited-edition drop crafted in Moynat’s signature brown canvas, elevated with bold contrast trim inspired by archival trunks. Each piece is a sculptural nod to the House’s legacy, reimagined for a new generation of collectors. A mad crush for the mini trunk malette adorned with the playful and pop-inspired tags. Oh yes!
