JUUN.J Becomes Boy-Ish SS26

Dear Shaded viewers,

JUUN.J’s playful sartorial nature breaks down our expectations for typical tailored and workwear silhouettes yet again. For SS26, their collection is titled “BOY-ISH”, taking a childish lens to the heavier aesthetic that they have become known for. Drapery in unexpected and mismatched materials is used experimentally, mimicking the clumsy nature that children first explore and find themselves through the language of fashion. 

The bold, exaggerated silhouettes that have become a hallmark of the brand are interpreted with a more youthful energy, as daring stripes, camo, washed-out denim, and touches of glitter come together. Jung Wook-jun, Creative Director, pushed himself beyond style boundaries, arriving at powerful contrasts between patterns and codes, draping slouchy jeans onto fierce suits and styling techy bombers with sparkling evening skirts. Volumes and proportions are drawn out to a scale of childlike wonder.

While the colours were dark, underlined by black, sleek leather pieces, square-toed loafers and leather flip-flops, the collection centred around lightness and “the energy of a young person’s mistake”. Elements that are often deemed refined, like high-quality leather belts and the straightness of necklines, become a canvas for play and discovery once the rules are ignored.

Jung Wook-jun styled with the idea of business on the top, party on the bottom, using a tightly cinched waist to mark the shift between the two energies. We see this in the way that sharp protruding shoulders and deeply cutting V-necklines seem to melt into oversized, flowy pants and tightly hugging miniskirts. Taking nautical stripes and overall cuts near the end of the show, he explores more summery ideas for his iconic ballooning trousers.

Later,

Eliya

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