Dear Shaded Viewers,
Building on the recent success of the Valentino Garavani Nellcôte campaign, Maison Valentino is now unfolding the next chapter of its narrative journey. This second installment is a compelling campaign centered around the exquisite Valentino Garavani Vain bag.
Under Alessandro Michele’s creative vision and Sharna Osborne’s lens, the campaign tactilely explores emotional intimacy and femininity. Its analog photography aesthetic suspends beauty in time. Soft, faded tones and grainy backdrops create a powerful texture, echoing vintage film’s dreamlike essence.
The campaign depicts two women in intimate, mysterious settings, the Vain bag —the centre of each image, quietly observes their connection. This bold campaign presents an emancipated sensuality, positioning the Valentino Garavani Vain bag as a catalyst for confidence and connection, not just an object of desire.
The Valentino Garavani Vain family, with its elegant and sophisticated design, represents a concept of timeless luxury, set apart by refined materials and distinctive details.
This season introduces a new model featuring an elongated handle, allowing it to be worn over the shoulder. Crafted from soft calfskin and high-quality glossy leather, the bag is given a new oval shape with a top flap that adds a contemporary touch to the line while retaining its signature codes. The shoulder bags have been updated with new finishes: multicoloured floral bead embroideries, velvet, raffia, or leather. A new animal print version also joins the collection, mirroring the ready-to-wear line.
Later,
Bethany