Dear Shaded Viewers,
Now in its 27th year, the Prix Picto de la Photographie de Mode celebrates both the 75th anniversary of the Picto photo labs and the next wave of fashion photography talent. This year’s competition, hosted at Paris’s Palais Galliera, spotlights 25 finalists and awards four major prizes, each designed to propel emerging photographers onto the international stage.
Founded in 1998, the Prix Picto has become a launchpad for photographers who now enjoy global recognition. Its mission: champion young creatives and innovative visions in fashion imagery, supported by industry leaders from luxury, publishing, and the arts.
2025 Jury and Ceremony
TV personality and stylist Daphné Bürki presides over this year’s jury, bringing her signature blend of creativity and cultural insight. The winners will be revealed at a ceremony on June 12, 2025, at the Palais Galliera, with their work entering the museum’s public collection.
Daphné Bürki, Présidente du jury – Styliste et animatrice
– Lise de Martino, Co-directrice artistique – Harper’s Bazaar France
– Omaima Salem, Directrice Mode – Dazed Mena
– Sylvie Lécallier, Chargée de la collection photographique – Palais Galliera
– Régina Weber, Responsable création et développement textile – Paloma
– Paolo Roversi, Photographe
– Olivier Jezequel, Agent – LGA Management
– Nathalie Maudet, Directrice Achat d’Art – Publicis
– Leica
– Gaëlle Gouinguené, Responsable de la Communication, Relations Presse et Projets Culturels
– Jean Leclercq, Directeur – Laboratoire Photographique Digital JANVIER
– Yama Ndiaye, Lauréate du Grand Prix Picto de la Photographie de Mode 2024
– Pierre Ciot, Président de la SAIF
– Angelo Cirimele, Co-fondateur – Magazine
The Four Prizes
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Grand Prix Picto de la Photographie de Mode: Honors a distinctive artistic voice shaping the future of fashion photography, with support from Leica and Studio Daguerre.
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le19M Métiers d’Art Prize: Awards originality in capturing the artistry of fashion crafts, in partnership with the CHANEL-backed 19M creative hub.
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Filippo Roversi Prize: Recognizes technical innovation and visual craftsmanship, with mentorship from renowned photographer Paolo Roversi.
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LGA Management / JANVIER Prize: Celebrates creative direction across beauty, still life, and luxury, with mentoring and post-production support.
The Prix Picto is more than a competition-it’s a cultural institution that has helped launch the careers of talents like Louis Decamps, Sofia & Mauro, and Silvana Trevale. With new partners and expanded prizes, the award continues to nurture the next generation of fashion image-makers, ensuring the creative pulse of the industry remains strong.
Later,
Diane
