Lucien Pagès Communication, a renowned Paris and New York-based PR agency founded in 2006, has merged with London’s AIPR to operate in the UK under the name Lucien Pagès & AIPR. This strategic alliance is backed by The Independents, a leading global communications group in luxury, fashion, beauty, and lifestyle sectors1.
AIPR, established by Adam Iezzi in 2005, is known for its carefully curated portfolio of luxury fashion, beauty, and lifestyle brands and its commitment to authentic storytelling and impactful PR campaigns. The merger leverages Lucien Pagès Communication’s international reach and The Independents’ extensive network to enhance service offerings and strengthen client support in the UK market1.
Lucien Pagès emphasized the natural partnership with Adam Iezzi, highlighting shared values of excellence, creativity, and professionalism. He also noted that joining The Independents after 18 years represents a significant opportunity to pursue ambitious and innovative projects while maintaining the agency’s core philosophy and client commitments.
The Independents, founded in 2017 and backed by Banijay Group and TowerBrook Capital Partners since 2023, is a collective of specialized agencies offering integrated communication strategies, creative services, influencer marketing, and bespoke experiences across major global cities including Milan, Paris, London, New York, and Tokyo. The group’s portfolio includes prestigious names such as Karla Otto, Bureau Betak, and Sunshine, positioning it as a powerhouse in luxury and lifestyle communications1.
This merger not only expands Lucien Pagès Communication’s footprint but also exemplifies The Independents’ strategy of fostering synergies among complementary agencies to deliver comprehensive solutions for luxury brands worldwide. The collaboration is expected to enhance storytelling and brand-building capabilities in an evolving global market.
Lucien Pagès, a stalwart of Parisian PR with a strong New York presence, brings decades of expertise in nurturing emerging designers and managing top-tier luxury brands. AIPR complements this with its refined focus on luxury fashion and beauty in the UK. Together, under The Independents’ expansive umbrella, they are poised to offer seamless, integrated communication strategies that resonate locally and globally.
This partnership underscores the importance of collaboration in today’s competitive luxury market, where global reach and local insight are key. As The Independents continue to consolidate leading agencies worldwide, the addition of Lucien Pagès & AIPR strengthens their position as the go-to collective for luxury brand storytelling and experiential marketing. The future looks bright for clients seeking innovative, culturally relevant, and impactful communications across continents.
