Dear Shaded Viewers,
In a unique twist, MSGM’s Fall Winter 2025 menswear collection, titled “Follow The Rabbit,” featured a collaboration with provocative filmmaker Bruce LaBruce. “Inspired by a mix of cinematic and literary references—from the disturbing world of Donnie Darko to the raw appeal of Gummo and the dreamlike symbolism of the White Rabbit in Alice in Wonderland—the collection delves into the tension between simplicity and intricacy, purity and sophistication. These two films represent the generation of the early 2000s, highlighting their struggles and rebellion as a eflection of societal shifts. This progression captures a delicate balance between charm and something more elusive—an underlying mystery that speaks to the profundity of the narrative. It is an odyssey of transformation, one that invites moving from the known into the unexplored.”
This unexpected partnership brought an edgy undercurrent to MSGM’s typically vibrant and youthful aesthetic, creating a show that pushed boundaries while maintaining the brand’s signature energy.The collaboration, which also involved @lafesta.festa.party, culminated in a runway presentation on Saturday, January 18th at 10 pm CET.
By joining forces with LaBruce, known for his boundary-pushing work in queer cinema, MSGM’s creative director Massimo Giorgetti infused the collection with a subversive edge that complemented the brand’s bold design ethos.While details of the collection remain under wraps, the partnership suggests a fusion of MSGM’s colorful, street-inspired designs with LaBruce’s provocative visual language. This collaboration likely resulted in a collection that not only showcased innovative menswear but also challenged conventional fashion narratives, offering a fresh perspective on masculinity and style.The decision to collaborate with an avant-garde filmmaker like LaBruce demonstrates MSGM’s commitment to pushing creative boundaries and engaging with broader cultural conversations. As the fashion industry continues to evolve, such interdisciplinary collaborations highlight the increasing intersection of fashion, art, and social commentary.
Later,
Diane
