PUMA x KidSuper aka Colm Dillane, Sports Club collection

In a fusion of creativity and sports heritage, PUMA’s latest collaboration with Colm Dillane, also known as KidSuper, showcases the American artist’s distinctive style. Departing from conventional design, this partnership draws inspiration from PUMA’s football legacy and Dillane’s lifelong devotion to the sport.

The PUMA x KidSuper Sports Club collection reimagines PUMA’s classic designs with a fresh perspective on football aesthetics, blending pastel hues and contemporary flair into sportswear essentials. Highlighting revamped versions of iconic sneakers like the Velophasis and Palermo, this collaboration introduces statement pieces infused with Dillane’s artistic vision and PUMA’s signature style.

From vibrant garment dyeing to intricate jacquard knits, each piece in the collection boasts unique details inspired by football culture and KidSuper’s artistic motifs. The range includes coordinated sets featuring bold color blocking and graphic elements, along with custom badges and prints that reflect the essence of KidSuper Football Club.

Crafted with precision, the collection’s garments showcase a mix of fabrics and textures, from jacquard knits to power mesh textiles, all adorned with exclusive artwork by KidSuper. The Velophasis Nu and Palermo Nu sneakers receive modern updates, incorporating premium materials and distressed finishes for a contemporary twist on classic silhouettes.

Complementing the apparel line, collaborative accessories like Bucket Hats, Duffle Bags, and Scarves further enhance the collection’s cohesive aesthetic. The campaign imagery, inspired by ’90s mobster films, captures the essence of the PUMA x KidSuper family, led by Dillane himself, in a stylish portrayal of the collection’s spirit.

PUMA x KidSuper Sport Club collection is available online and in select stores and promises to redefine sportswear with its innovative designs and creative storytelling. With a forthcoming collaboration with PUMA Basketball in May, this partnership is set to leave a lasting mark on the intersection of fashion and sports culture.





Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.